MOVIS
MEDIUM | Adobe XD, PS, AI, Miro, Procreate
TEAMMATE | Ashely Fan
TIME | Jan - Feb 2021
MOVIS is an app for making motion graphics and visual effects faster and easier. As opposed to industry-standard desktop software, it is a lightweight application that's easy-to-use for people with or without a design background.
Starting from scratch, uploads, or templates, MOVIS allows accessible and productive design through mobile devices. Preset effects and parameter adjustments are embedded for quick and easy results. The platform also enables social communication as well as potential design interaction.
Design Goal
To create a motion graphic and visual effects mobile app that’s efficient and friendlier for people with or without a design background.
Industry-standard software contains complex functions with a long learning curve.
Mobile apps mainly target graphic and video editing, leaving a vacancy for animated graphics.
Simplify and balance the functions and workflow for efficient mobile editing.
Establish a sustaining ecosystem around a mobile tool.
Key Challenges
Design Solution and Key Features
Start from scratch, upload, or templates from the library.
Equip with simple and intuitive editing tools and workflow.
Multiple preset effects list for the quickest result.
STUDIO
Effect - Melt
MARKET
Monetize your creativity by selling designs as templates.
Free or purchased templates to quickly get started with.
Explore events nearby and reply to participate.
Post, share, and monitor your events.
Discover other talented designers and make friends.
COMMUNITY
User Journey Map
User Personas
Age
· Early youth 6 - 15
· Adults 15 - 30
· Elder 35 - 55+
Purpose
· Professional works
· Occasional events
· Interests
Occupation
· Designer
· Non-designer
· Amateur
Low Fidelity Wireframes
Logo, Color, Typography Designs
High Fidelity Prototype
Effect - MIX